The real estate industry is growing in such a way that it has become easier to market real estate products but much harder to convert a sale. Isn’t that ironic? . There are several reasons for this, but i would like to highlight the inability of agents to come up with creative marketing ideas and strategies as the biggest reason.
Estate agents need to realize that they are trying to make a sale in a changing world, and there is a need to be more fluid in their approach to marketing, now than ever if they want to still be in business.
This is 2018, and the real estate landscape in Nigeria is fast changing. There has been a major sector-wide shift from the way real estate used to be marketed few years ago to the way it is being promoted now.
The proliferation of internet services and easy access to it by the average Nigerian has been the major driver of this change. Agents therefore have to move in the direction of this change and leverage on it to be the best at what they do.
10 Creative Marketing Ideas For Real Estate Professionals
Inorder to help with this, I have put together an ultimate list of great marketing ideas from top producing agents from all over the country, and even the world. From making viral videos to marketing ideas for millennials, you’ll find everything you need here to kick start a successful real estate marketing campaign.
Upgrade Your Photo Quality
Even an untrained eye can tell the difference between a high-quality professional photo and a hurried snap. If you’re looking for a new home and the pictures are grainy, blurry or at strange angles, chances are your impression of the home isn’t going to be as positive as it could be.
In 2018 there is no good excuse for using poor-quality photography in your listings or your marketing collateral. The great news is you don’t have to spend a lot of money to hire professional photographers; our phones all come with great cameras and we have editing apps at our fingertips (many for free). Before posting your next listing, take the time to take quality images. Use natural light, try out different angles.
There are plenty of tips and tricks online to learn how to get better at this. Potential home buyers & sellers will take notice and appreciate it.
Make a Viral Real Estate Video
Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares.
Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.
Create Content that Provides True Value
As a real estate agent, your primary focus is on clients who are in the market to buy/sell a home or land.
However, what about the years in between these transactions? For clients not actively looking to do either, seeing you post one listing after the next is not relevant or helpful.
You should share and send content that is full of valuable information applicable to clients not currently in the market to buy or sell.
Having shareable content also increases your exposure to potential clients. This way you stay top of mind so they remember you when they’re ready to make a move.
Pretty much everyone uses social media to share updates about their lives, but as a real estate agent,, are you using these channels to grow and nurture your business?
If you answered no, this should be your resolution for the remaining half of 2018. Meet your clients and prospects where they really are: online.
One mistake that agents make with social media is only posting home listings. This provides no real value to anyone that isn’t currently in the market to buy a home. You need to share value-rich content. Ask your network to engage with you and share their own thoughts in the comments, and be sure to respond when they do.
Create a Client Testimonial Packet
When it comes to landing more deals than your competition, one of the aces that should be up your sleeve is effectively using testimonials to help earn the trust of potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to contact you and try you out.
Create a Video Tour of Your Neighborhood
A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube. Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads.
Let’s face it, when scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are just naturally curious.
Seeing a new listing (house or land) for the first time? Why not show your audience via livestream?
They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win/win.
Follow up with Clients
As a real estate agent, it’s critical to stay in touch with your past clients.
For most people, buying or selling a home doesn’t occur many times in their lives, but when it does you want to be the agent they call.
As an addition, also create a strategy to ask clients for referrals and make it standard practice. Most successful real estate agents opine that referrals from current and previous clients are one of their most successful marketing efforts.
It is necessary to keep in touch with your past clients by sending email helpful newsletters regularly. These should be full of valuable information that is meant to help them in setting up their home.
By providing this type of content and reaching out regularly, past clients will be more likely to remember you when they need your help again.
Automate Your Marketing Activities
As a real estate agent, managing a healthy pipeline of clients and prospects is essential to growing your business. You have a long list of tasks you do on a daily, weekly, monthly and annual basis, which means it can be difficult to find time for generating and sharing content and following up with past clients.
Automated email and social media marketing is a great way to reach your audience, even when you don’t have time to meet or call them on the phone.
Showcase Your Charitable Side.
I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves by doing this.