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real estate marketing in Nigeria

Real Estate Marketing in Nigeria

Real estate marketing is certainly a word you are very familiar with if you are in the industry. It is all about creating awareness, telling others what you or your real estate company is good at doing. It is garbage in, garbage out deal. No publicity, no deal.

But, the world has now become a global family. So, one could sell anything under the sun- ideas, skills, passions, products, goods and services, even in the comfort of your home or office. This is fair deal, I must say.

Allow me some of your time in exploring some tips for real estate marketing in Nigeria which an investor needs in order to close a deal successfully.

You can market your real estate off-line or on-line.

Off-line marketing activities include:

Real Estate Marketing Using Newspapers
In Nigeria for instance, The Guardian, Punch, Businessday and Thisday newspapers are elitist newspaper kind of.

You can therefore do yourself a world of good if you target the upper, business class persons, while announcing your intention to sell some pieces of real estate in choice areas.

Guardian for instance make millions of naira, especially on Tuesdays and Thursdays from advert placements, since it has a relatively national reach. However, there are papers that could reach down to the communities. The Lagos based evening paper, PMnews and Complete Sports have that reach.

Any investor in real estate that wants to get the attention of the grassroots should place his or her advert there.

Returns on investments as far as publicity are concerned take time, resources, and must be consistent. So, we need some element of patient, to reap from our labour.

Real Estate Marketing Using Printing Pamphlets
Yes, you may need tons of money for media adverts. But, printing pamphlets, handbills, billboards, sign posts, are certainly cost effective. This hard-copy kind of publicity could be dropped at banks, churches, supermarkets, post offices, recreation centers, shopping malls for people to see.

You’ll always notice some pamphlets in banking halls or counters when you visit. You too can take advantage of this possibility.

This is cheap, cost effective and reaches down to intending clients faster. Off course, it reduces your budget on publicity, as well as the incubation period to enjoy returns on your investments.

Real Estate Marketing Using the Internet
The internet is a wonder to the world. Research has shown that there are more than 100 million websites, blogs, and media platforms on the net.

They cover every area of human endeavour; from health to real estate, relationship, science, business, media, crime, judiciary and government, among others.

Placing your real estate business adverts, running newsletters, or promotional write-ups on the top traffic generating websites in the industry could give you an edge, as it reaches millions of people across the globe in a matter of seconds.

This is good news dear friends, as it could attract traffic over time; these are visitors to the site, which will generate money for the site owners and clients to you.

The social media platforms: Facebook, Twitter, Linkedin, Instagram and others are avenues to place that your advert on where to buy plots or house anywhere you sell them.

Facebook for instance has about 800 million subscribers across the globe and millions of the subscribers have actually made fortunes from there.

I advise you to take advantage of this unique opportunity regardless of the country you are presently residing, if you are not already doing so.

Some persons use facebook and other social sites for idle talks and gossips. It is okay, if it brings joy, happiness and self-fulfillment to them.

After all, wealth without happiness sounds unreasonable to me. Every person you meet on facebook could over time become your partner in progress, helping you sell your business to others.

The buzzwords at the end of the day are: sales copy, clients, business partners, awareness creation, and roadmap to the growth of your real estate business.

Real Estate Marketing Using Word of Mouth
Your friends, neighbors, religious society members, colleagues, kinsmen are actually your greatest agents when it comes to mouth-to-mouth recommendations.

Yes, you may have a thousand and one commission agents, freelancers and contractors working for you.

However, your credibility, trustworthiness, transparency and sincerity will go a long way in adding to or subtracting from your real estate marketing results.



To your success!


Debo Adejana

MD/CEO Realty Point Limited

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