So, what tricks should you look out for in your ideal realtor when buying or selling a home?
Tucked away in the arsenal of every realtor, are tricks (or skills as some will call it) that a lot of people know little about or appreciate.
These tricks are sometimes learnt through education, but in most cases through years of practical experience.
These unconventional tricks, when employed by your realtor, will have you winning as a homeowner every time.
Perhaps I shouldn’t have used the word “tricks” to describe a realtor’s skill, because that in itself, can present a realtor as being fraudulent or gimmicky. However, i assure you that these skills are anything but that.
These skills aren’t always easy to find and not every Realtor is beholden of them, hence that description.
So what are the arsenal of tricks i am animatedly talking about?
Here Are The Tricks To Expect From Your Realtor
Knowledge of their local Real Estate market
What may happen in my local Surulere Real Estate market will likely not be the same as in a Real Estate market 25 miles away. Careful market analysis must be made to determine, the type of market that is at play.
Information such as recent home sales, homes actively for sale and pending, how fast homes are selling, what are the trends, what effect do interest rates have, and overall economy of local market, etc. are what a versed realtor should be aware of and ready to confidently talk about.
Setting the right price and marketing the home for sale
I shouldn’t even have to mention that they should know how to price a home and market a home?! This is Real Estate 101. Unfortunately, too many Realtors aren’t taught how to price a home or market a home and will just wing it.
The same thing holds true for marketing a home for sale. There must be a marketing strategy to reach Buyers over the internet where they’re searching for homes to buy. A poster sign, isn’t marketing a home for sale. Employing high quality home presentations and SEO (search engine optimization) techniques are what gets homes noticed.
I lumped these together as they are quite often two of the most overlooked and forgotten tricks when it comes to knowing how to sell a home.
Effective communication skills
Timely, prompt communication is perhaps one of the most desired things that a customer seems to have to beg for when selling a home. They hire a realtor who is very attentive in the beginning, their home is listed for sale and then their realtor’s interest seems to have sunk with the Titanic.
Unfortunately, effective communication skills seems to be the exception and not the norm. I can’t tell you the number of times when I’ve gotten back to a customer and they say, “thank you for your prompt reply!”.
Customers want to be communicated with on a timely, prompt basis the same day and not the next day, days later or not at all. It should also be understood that customers want to know what’s going on with their home sale. If they have to contact you to find out, then the Realtor isn’t doing their job.
Selling a home or buying a home cannot be set on autopilot. It’s all about never giving up or throwing in the towel when things aren’t running as smoothly as you had hoped for.
There are industry specifics that must be adhered to in order to complete a Real Estate transaction. There are times, when other parties to the transaction just don’t seem to get it, and as a Realtor, we must follow up again and again to make sure all is completed with accuracy. It takes a certain character who stands with integrity understanding the importance of getting it done right.
Skilled in negotiations
Selling homes involves negotiations from the moment a home is listed for sale. Negotiation skills are of particular importance during the offer period, during the home inspection process right up through the day of closing. Just about anything can come up between sellers and Buyers that will require negotiations.
Customers want to know that they matter. It’s important to understand their differences and what’s important to them, and not to dismiss it when it’s not in alignment with what matters to us personally. It’s not that we have to adopt their concerns but rather, we must simply understand their concerns; imagine walking in their shoes.
#1 – #7 culminates and gets us here to that of being trustworthy. You will be trusted as the local Real Estate expert if you’re able to demonstrate that you know your stuff as explained in the above points. Delivering on what you say you’re going to do is huge. Customers don’t like to hear lip service, but rather to put your money where your mouth is. If you make a promise about something to a client, the only way they will trust you is if you carry it out.
“ Strive not to be a success, but rather to be of value”
– Albert Einstein